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    Ted Brader,Campaigning for Hearts and Minds
    Campaigning for Hearts and Minds
    € 32.95
    Uitverkocht/Niet leverbaar


    Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.



    Taal / Language : English

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    Uitverkocht/Niet leverbaar