Design, Evaluation, and Analysis of Questionnaires for Survey Research, Second Edition explores updates on the statistical knowledge and development of survey questionnaires, including analyzing the important decisions researchers make throughout the survey design process.
Taal / Language : English
Part I The three-step procedure to design requests for an answer 13 1. Concepts-by-postulation and concepts-by-intuition 15 2. From social science concepts-by-intuition to assertions 29 3. The formulation of requests for an answer 63 Part II Choices involved in questionnaire design 71 4. Specific survey research features of requests for an answer 83 5. Response alternatives 103 6. The structure of open-ended and closed survey items 121 7. Survey items in batteries 137 8. Mode of data collection and other choices 155 Part III The effects of survey characteristics on data quality 151 9. Criteria for the quality of survey measures 153 10. Estimation of reliability, validity and method effects 199 11. Split ballot MTMM designs 219 12. MTMM experiments and the quality of survey questions 237 Part IV Applications in social science research 255 13. The SQP 2.0 program for prediction of quality and the improvement of measurement 223 14. The quality of measures for concepts-by-postulation 279 15. Correction for measurement errors 305 16. Coping with measurement error in cross–cultural research 275 References Index
236 x 157 x 25 mm
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