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Rivette, Kevin G. Rembrandts` in the Attic
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Kevin G. Rivette

Rembrandts` in the Attic

Unlocking the Hidden Value of Patents

€ 42.95

"Rembrandts in the Attic" shows how to utilize intellectual property as both a corporate asset and a strategic business tool to enhance the commercial success of the enterprise. Rivette and Kline present case studies of companies, such as IBM, Avery Dennison, Xerox, Lucent, Gillette, Dell, Texas Instruments, and Hitachi, which have deployed their p


Taal / Language : English

Inhoudsopgave:
Preface ix
Acknowledgments xiii
The New Competitive Battlefield
1(32)
Restoring the Lost Art of Patent Strategy
33(24)
The New CEO Challenge
57(36)
Supercharging R&D through Patent Planning
93(26)
Gaining Financial Leverage through Patent Mining
119(26)
Patent Mapping Your Business Development Strategy
145(28)
Surviving the Internet Patent Wars
173(28)
Notes 201(10)
Index 211(10)
About the Authors 221
Extra informatie: 
Hardback
220 pagina's
Januari 1999
522 gram
248 x 165 x 19 mm
HARVARD BUSINESS REVIEW PR us

Levertijd: 5 tot 11 werkdagen