internetboekhandel.nl
buttons Home pagina Kassa pagina, Winkelwagentje Contact info Email ons
Vincent van Gogh Home pagina Kassa pagina, Winkelwagentje Contact info Email
ons Home pagina Vincent van Gogh
Vincent van Gogh
Vincent van Gogh Home pagina Home pagina Kassa pagina, Winkelwagentje Contact info Email
ons Besteller 60
 
Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        

i.v.m de huidige situatie zijn wij telefonisch beperkt bereikbaar, stel uw vraag svp via email.

Wij zetten het beschikbare personeel in om uw zendingen op tijd te verzenden.
De bezorging door PostNL en de pakketdiensten kan 1 tot 2 werkdagen langer duren.
Wij hebben geen invloed op de bezorging en hopen op uw begrip..

Economie en bedrijf
Economie en bedrijf algemeen
Levertijd: 5 tot 11 werkdagen


Ries, Al , Ries, Laura

The Origin of Brands

Discover the Natural Laws of Product Innovation and Business Survival

New ed

€ 14.95

In their trademark witty style, the Rieses draw upon ten years of research in order to present lively case studies showing how successful brands are developed. Exploring some of the most powerful brands and products of all time, they provide penetrating analysis into the marketing methods that built and established them. Ries and Ries lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an "enemy." They also discuss the importance of public relations, protecting the brand, and when to give up on an existing brand. They go on to show how one of the most effective techniques for creating new brands is to branch them off of already successful products or services. The authors contend that the principle applies in every category - beer, water, cola, insurance, software, computer hardware, retail, restaurants, clothing, etc. - and they examine the notion through their cases and examples. In contrast, they also look at the disasters created when products, services - or companies - are pushed together in misguided attempts to create new brands. Best example is the merger between AOL and Time-Warner.


Taal / Language : English

Extra informatie: 
Paperback / softback
320 pagina's
Januari 2005
238 gram
205 x 135 x 21 mm
HarperCollins Publishers Inc us

Levertijd: 5 tot 11 werkdagen