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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
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Richard A. Parker Louis M. Rea

Designing and Conducting Survey Research

A Comprehensive Guide

€ 89.95

The industry standard guide, updated with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide Fourth Edition is the industry standard resource that covers all major components of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets online.


Taal / Language : English

Inhoudsopgave:
Figures, Tables, Exhibits, and Worksheets Preface The Authors Part One: Developing and Administering Questionnaires 1 An Overview of the Sample Survey Process 2 Designing Effective Questionnaires: Basic Guidelines 3 Developing Survey Questions 4 Utilizing Focus Groups in the Survey Research Process Part Two: Ensuring Scientific Accuracy 5 Descriptive Statistics: Measures of Central Tendency and Dispersion 6 The Theoretical Basis of Sampling 7 Confidence Intervals and Basic Hypothesis Testing 8 Determining the Sample Size 9 Selecting and Obtaining a Representative Sample Part Three: Presenting and Analyzing Survey Results 10 Analyzing Cross-Tabulated Data 11 Testing the Difference Between Means 12 Regression and Correlation 13 Preparing an Effective Final Report Resource A: Table of Areas of a Standard Normal Distribution Resource B: Glossary Bibliography Index
Extra informatie: 
Paperback / softback
360 pagina's
Januari 2014
340 gram
231 x 155 x 20 mm
John Wiley & Sons Inc gb

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