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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
Economie en bedrijf
Marketing
Levertijd: 2 tot 4 werkdagen


Osterwalder, Alexander

Value Proposition Design

How to Make Stuff People Want

€ 39.95

This book is based on the same concepts as Business Model Generation , however, it will focus on the principles of great value propositions—which is the most important of the 9 building blocks of the Business Model Canvas. Great value propositions: Are embedded in great business models.


Taal / Language : English

Inhoudsopgave:
1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 understanding Customers 104 2.4 Making Choices 120 2.5 finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve Create Alignment 260 Measure & Monitor 262 improve Relentlessly 264 Reinvent Yourself Constantly 266 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 index 282
Extra informatie: 
Hardback
November 2014
247x193x21 mm
Wiley gb
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Levertijd: 2 tot 4 werkdagen