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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
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Napoles, Veronica Corporate Identity Design
Levertijd: 5 tot 11 werkdagen


Napoles, Veronica

Corporate Identity Design

€ 52.95

In a market cluttered with big and small companies competing for the consumer s attention, public image becomes more critical than ever to the success of any business. Veronica Napoles s Corporate Identity Design provides a practical tool for designing and implementing a successful, comprehensive corporate identity program.


Taal / Language : English

Inhoudsopgave:
Introduction to Corporate Identity.

Establishing the Need for a Corporate Identity Program.

Where to Begin.

Types of Symbols and Approaches.

Methodology Phase I. Design Exploration Phase II.

Design Refinement Phase III.

Implementation Phase IV.

What is in a Name?

Appendices.

Notes.

Bibliography.

Index.
Extra informatie: 
Paperback / softback
144 pagina's
Januari 1987
318 gram
241 x 210 x 13 mm
John Wiley & Sons us

Levertijd: 5 tot 11 werkdagen