internetboekhandel.nl
buttons Home pagina Kassa pagina, Winkelwagentje Contact info Email ons
leeg Home pagina Kassa pagina, Winkelwagentje Contact info Email ons Home pagina Rijks
Boekenweek
Rijks Home pagina Home pagina Kassa pagina, Winkelwagentje Contact info Email ons Besteller 60
 
Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
School- en studieboeken
Educatieve uitgaven algemeen
Lowrie, Anthony Understanding Branding in Higher Education
Levertijd: 5 tot 11 werkdagen


Anthony Lowrie

Understanding Branding in Higher Education

Marketing Identities

€ 107.75


This book provides a critical theory of branding in higher education. The author argues for a higher education for all and positions higher education as a human right necessary for the well-being of citizens and democracy. Firstly, the book introduces the concept of desire as an underpinning for brand theory. The author then uses an explication of the concept of relevance linked with desire to further our understanding of higher education as an emancipatory project. Chapter 4 explores brand identity, which is shown to be a retroactive investment of naming. Mathemes are used to illustrate the theory of naming in identity formation. Finally, the author also examines the idea of the liberal arts and provides an ethnographic and critical discourse analysis of the liberal arts college. 





Taal / Language : English

Extra informatie: 
Hardback
Januari 2018
Palgrave Macmillan gb


Levertijd: 5 tot 11 werkdagen