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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
Knutselen, DHZ
Levertijd: 5 tot 11 werkdagen

Holden, Jim

Power Base Selling

Power Base Selling

€ 26.95

"Holden`s book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers` Power Base. "-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division.

Taal / Language : English

Why Selling Skills and Good Products Are Not Enough.


The Power Base: Finding the People with Influence.

The Power Base Principle: How Value to the Company and Recognition Build Power.

Foxes: Finding the Heart of the Power Base.

Competing from Within: How to Develop Sales Opportunities.


The Direct Strategy: Making a Frontal Assault on the Competition.

The Indirect Strategy: Pulling the Rug Out from under the Competition.

The Divisional Strategy: How to Divide and Conquer the Competition.

The Containment Strategy: Using `No-Decision` Tactics to Keep the Competition from Winning.

Setting a Competitive Sales Strategy.

Street Fighting Tactics for Keeping Competitors at Bay.

The Political Strategy.


Should I Compete?: Targeting Your Opportunities.

Can I Win?


Extra informatie: 
Paperback / softback
312 pagina's
Januari 2011
1070 gram
246 x 231 x 18 mm
Better Homes & Gardens Books us

Levertijd: 5 tot 11 werkdagen

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