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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
Sociale wetenschappen
Politicologie
Levertijd: 5 tot 11 werkdagen


Eitan D. Hersh

Hacking the Electorate

How Campaigns Perceive Voters

€ 106.65


`This book is the most comprehensive study to date about the consequences of campaigns using `microtargeting` databases to mobilize voters in elections. In spite of the popular aura of campaigns using secretive and sophisticated techniques to engage withvoters, the book shows that most of what campaigns know about voters comes from a core set of public records. States vary in the kinds of records they collect from voters. Sometimes, state legislators pass laws about data collection for the very purpose of using government-collected personal data for their campaigns. The variation in data across the country means that campaign databases look different in different areas. Consequently, campaigns vary how they engage with voters in different areas because of the data that permit them to perceive voters` interests. Variations in data policy thus affect the kinds of electoral coalitions that campaigns build`-



Taal / Language : English

Extra informatie: 
Hardback
270 pagina's
Januari 2015
476 gram
229 x 152 x 18 mm
CAMBRIDGE UNIV PR gb


Levertijd: 5 tot 11 werkdagen