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Doganis, Rigas

The Airline Business in the 21st Century

€ 60.45

The Airline Industry is currently faced with its longest and deepest crisis to date: many of them are losing hundred of millions of US dollars, several have collapsed


Taal / Language : English

Inhoudsopgave:
List of illustrations
ix
Acknowledgements xi
Introduction 1(3)
Beyond the crisis: trends and challenges
4(23)
A cyclical and marginal industry
4(4)
Crisis turns to disaster
8(4)
Past trends
12(5)
Airline challenges in the twenty-first century
17(10)
Towards `open skies`
27(24)
The three pillars of economic regulation
27(4)
Bilateralism under pressure
31(1)
Liberalisation and `open markets` 1978--91
32(6)
Towards `open skies` from 1992 onwards
38(7)
The single European market
45(6)
Beyond `open skies`
51(22)
Clouds in the `open skies`
51(3)
The nationality rules: an anomaly in the global economy
54(5)
Towards clear skies
59(4)
The European Court changes the rules
63(3)
A Trans-Atlantic Common Aviation Area?
66(7)
Alliances: a response to uncertainty or an economic necessity?
73(45)
Alliance frenzy
73(5)
Diversity of airline alliances
78(8)
The marketing benefits of large scale and scope
86(5)
Cost synergies and reductions
91(4)
Reducing competition
95(4)
Bypassing regulatory barriers
99(1)
Cementing alliances
100(5)
Are alliances anti-competitive?
105(5)
Controlling alliances
110(6)
A response to economic forces or to uncertainty?
116(2)
Labour is the key
118(29)
The importance of labour costs
118(2)
The unit cost of labour
120(4)
Productivity of labour
124(4)
Growing pressures to reduce the cost of labour
128(4)
Labour as a cost differentiator
132(4)
Strategies for reducing labour costs
136(5)
Sharing the spoils: employees as shareholders
141(3)
The labour challenge
144(3)
The low-cost revolution
147(49)
A new phenomenon sweeps the world
147(3)
The Southwest model
150(6)
The low-cost model catches on in the USA
156(3)
The impact of low-cost airlines in Europe
159(5)
The Europeans follow the Southwest model
164(6)
How great is the cost differential?
170(8)
A Sustainable cost advantage
178(3)
Revenue advantages
181(3)
Charters -- the other low-cost model
184(4)
A passing phase or a model for the future?
188(8)
e-commerce@airlines.co
196(27)
Increasing focus on the customer
196(1)
IT driving the airline business model
197(4)
The impact of e-commerce on marketing and distribution
201(2)
Drivers for change
203(7)
Risks and problems of e-commerce
210(4)
The role of global distribution systems
214(3)
Future developments and strategies
217(3)
Playing by the new rules -- customer relations management
220(3)
State-owned airlines: a dying species or a suitable case for treatment?
223(35)
Changing attitudes
223(4)
Distressed state airline syndrome
227(7)
Preparing for privatisation
234(6)
Resolving privatisation issues
240(5)
State aid and the single European market
245(7)
The Olympic Airways case
252(3)
Saving the species!
255(3)
Strategies for survival in the twenty-first Century
258(39)
A period of uncertainty
258(2)
Clarifying the corporate mission
260(3)
Repairing the network model
263(6)
Strategies for the low-cost sector
269(3)
Cost reduction as a long-term necessity
272(2)
Marketing focused on yield improvement
274(4)
Developing an alliance strategy
278(3)
An improved corporate culture
281(1)
Towards the virtual airline?
282(5)
The future shape of the airline industry
287(5)
Appendices
A. Freedoms of the air
292(2)
B. Glossary of common air transport terms
294(3)
Bibliography 297(5)
Index 302
Extra informatie: 
Diversen
288 pagina's
Januari 2005
490 gram
235 x 155 x 27 mm
Taylor & Francis Ltd. us

Levertijd: 5 tot 11 werkdagen