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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
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Dave Chaffey

Digital Business and E-Commerce Management

€ 81.35


This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.





Taal / Language : English

Extra informatie: 
Paperback / softback
Januari 2014
1345 gram
265 x 195 x 57 mm
Financial Times Prent. us


Levertijd: 5 tot 11 werkdagen