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Bly, Robert W

Copywriter`s Handbook

€ 24.95

The classic guide to copywriting, now in an entirely revised and updated third editio


Taal / Language : English

Inhoudsopgave:
Preface to the Third Edition xiii
Preface to the First Edition xv
Acknowledgments xix
1: An Introduction to Copywriting
1(11)
2: Writing to Get Attention: The Headline
12(25)
3: Writing to Communicate
37(26)
4: Writing to Sell
63(35)
5: Getting Ready to Write
98(23)
6: Writing Print Advertisements
121(28)
7: Writing Direct Mail
149(24)
8: Writing Brochures, Catalogs, and Other Sales Materials
173(30)
9: Writing Public Relations Materials
203(26)
10: Writing Commercials and Multimedia Presentations 229(31)
11: Writing for the Web 260(26)
12: Writing E-Mail Marketing 286(27)
13: How to Get a Job as a Copywriter 313(28)
14: How to Hire and Work with Copywriters 341(22)
15: Graphic Design for Copywriters 363(14)
Appendices:
Appendix A: Glossary of Advertising Terms
377(8)
Appendix B: Periodicals
385(4)
Appendix C: Web Sites
389(1)
Appendix D: Books
390(2)
Appendix E: Organizations
392(1)
Sources 393(6)
Index 399
Extra informatie: 
Paperback / softback
410 pagina's
Januari 2006
338 gram
216 x 146 x 25 mm
Henry Holt & Co us

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