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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
Sport en spel
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Scott G. Barney Robert Knight Wenn Stephen R. Martyn

Selling The Five Rings

The International Olympic Committee and the Rise of Olympic Commercialism

€ 21.95



Taal / Language : English

Inhoudsopgave:
Preface ix
An Epilogue as Prologue: Sydney 2000, ``The Greatest Games Ever`` 1(16)
PART I. THE EVOLUTION OF OLYMPIC COMMERCIALISM
Establishing a Prospective Gold Mine: The Early Years
17(14)
Avery Brundage and the Great Bread War: An Olympian Precedent
31(20)
Showdown in Melbourne, 1956: Evolution of the Olympic Television Rights Concept
51(28)
Conflict in the Olympic Movement: Avery Brundage, Television Money, and the Rome Formula in the 1960s
79(24)
Television and the 1970s: Munich and Montreal
103(24)
Confrontations Galore: Lake Placid, Moscow, and the 1980 Olympic Festivals
127(26)
Figures
150(3)
PART II. THE IOC BECOMES A CORPORATE ENTITY
Protecting and Exploiting the Olympic Mystique: The Emergence of TOP
153(28)
Monique Berlioux`s Zenith: Sarajevo and Los Angeles Television Negotiations
181(22)
The Guard Changes in Lausanne: Richard Pound, Television Negotiations, and the 1988 Olympic Festivals
203(28)
The IOC`s New Corporate Face: The Rise of Meridian Management
231(12)
Turf War: The USOC, IOC, and Olympic Television in the 1990s
243(24)
Protecting American Dollars: Mr. Samaranch Goes to Washington
267(12)
``Light the Fire Within``: Winning Back Brand Equity and the 2002 Salt Lake City Winter Games
279(10)
Reflections: Commercial Revenue, the Samaranch Presidency, and Jacques Rogge`s Challenge
289(18)
Notes 307(92)
Glossary of Acronyms 399(2)
Timeline 401(8)
About the Authors 409(2)
Index 411
Extra informatie: 
Paperback / softback
425 pagina's
Januari 2004
590 gram
229 x 152 x 25 mm
Univ of Utah Pr us


Levertijd: 5 tot 11 werkdagen