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Economie en bedrijf
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Auletta Ken

Frenemies

The Epic Disruption of the Ad Business

€ 25.95

In Frenemies, Ken Auletta uncovers an industry in crisis from the perspective of its most powerful players, from 'sir Martin 'sorrell to Carolyn Everson, Facebook?s Head of 'sales. The survival of most media and internet companies depends on the revenue generated by advertising and marketing, yet few other businesses have been so dramatically challenged in the digital age. Gone are the days of Don Draper as Mad Men becomes Math Men (and only occasionally women), and an instinctive art is transformed into an ever-changing science.

Text in English


Taal / Language : English

Extra informatie: 
Paperback / softback
360 pagina's
Januari 2018
461 gram
198 x 128 x 21 mm
Harper Collins UK us

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Bestel vóór: 23:15



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