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Nederlands Buitenlands   Alles  Titel  Auteur  ISBN        
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Naslagwerken algemeen
Levertijd: 5 tot 11 werkdagen


Adrian Wheeler

Writing for the Media

€ 19.95


This is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don`t want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.





Taal / Language : English

Extra informatie: 
Hardback
120 pagina's
Januari 2019
315 gram
216 x 138 x 18 mm
Emerald Publishing Limited gb


Levertijd: 5 tot 11 werkdagen



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