`Protocol to Manage Relationships Today` explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships.
When used effectively protocol can:
- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the `right` networks and a reciprocal relationship with the most valued stakeholders.
- Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value.
- Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
The book defines how tested values perfectly fit in today`s society, where modern organisations want to build effective relationships and communities.
This book is focused on developing an increasingly vital expertise for professionals who deal with complex relationship management issues on a strategic and tactical operational level. They come from different fields, such as government institutions, non-profit organisations and commercial environments.
This book also gives protocol officers a contemporary approach towards the application of protocol. It is not designed as a complete guide to all the rules of protocol, but it describes how to translate the context into a tailor-made protocol for each meeting or event. The book explains protocol as a flexible method to handle unique situations.
Protocol is presented on four levels: the `why` of protocol; the strategic and tactical level; the practical implementation; and the execution of protocol.
`Protocol to Manage Relationships Today` is written by Europe`s foremost protocol experts with collective years of experience with the management of networking meetings and events at the highest level.
Taal / Language : English
Paperback / softback
239 x 169 x 19 mm