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Godin,S. Purple Cow
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Godin, SETH

Purple Cow

Transform Your Business by Being Remarkable

€ 14.95

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.


Taal / Language : English

Extra informatie: 
Paperback
160 pagina's
Januari 2005
198x131x13 mm
Penguin UK us

Levertijd: 2 tot 3 werkdagen